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What is the difference between personal communication and mass communication ?State any two points of importance of mass communication.




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Personal Communication mode, in which communication takes place over a link between two or few individual. Telephony is an example of such a mode of communication.In contrast, in the Mass communication there are a large number of listener corresponding to a single speaker. Radio and television are an example of mass communication. Benefits:
1. Cultural Transmission or exchange 
2. Entertainment 
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