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1. to increase the brand awareness
2. to create a new fashion
3. to establish public opinion
4. to provide product information
5. advertising provides the opportunity to choose the most ideal products or services that best match consumers' social needs by identifying good products, teaching consumers how to compare each brand, and creating new trends.
6. most effective way of increasing the sale of the brand
7.helps consumer to compare several brands with so much information
8.advertisement helps the distributor to decrease the cost and increase the profits.
9.to expand the product information

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Functions of advertising:
1. To differentiate the product from their competitors
2. To communicate product information
3. To urge product used
4. To expand the product distribution
5. To increase brand preference andloyalty
6. To reduce overallsales cost
7. Creates new demands
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