Social media and networking work hand-in-hand when helping people get connected. Professionals use such concepts to help make important points about their work or related content. Students use them to get in touch with peers, colleagues and tutors when seeking educational assistance. Social media and networking have their drawbacks as there are issues with privacy and ensuring your message gets across to your audience in a concise manner. Because these aspects can be explored in different settings it helps to focus on common areas they are beneficial in, such as business development. Social media offers different forms of networking for different purposes. People can get together and seek potential jobs, get help completing tasks and get connected with new people through technology developments. With social media you can investigate different subjects (people) and analyze their actions and interests. This is a prime idea of how some businesses use social media. They take this information and use it to network with other businesses to create new products and services that will appeal and attract to their market. Later they will implement plans through forms of presentations to see where the demand and interest will be. Another way to look at this concept involves understanding the purpose of social media platforms and how they have enhanced the action of networking. Networking is an essential element for anyone wanting to expand their personal network of contacts.