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  • Ambitious
2016-02-02T00:20:33+05:30

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Role Of Media In Modern Society 
There are many different ways in which people communicate such as, through the phone, through personal encounters, and by attending work place, school, seminars etc. Though media is not the only communication medium used to dispense the flow of information, its importance in developed countries is worth mentioning as it has been the main source to inform people on political issues or current affairs as well as being as the main source of entertainment. The flow of information from one geographical location to another has increased in speed considerably with the advent in digitally enabled communication devices. Different network channels over cable or satellite TV, newspapers and radio channels are emerging at a very rapid pace providing the people with a medium to connect themselves with the outside world. Print media has always been a dominant medium throughout the decades in the western civilization, but it is the emergence of the television which has become the backbone of the global commercial development. Television contains the ability to produce multimedia content and thus has the immense power to change an individual's perception of reality. It is of no wonder that in order to believe in something, one has to have complete faith in the source of information. This source of information could be ranging from one person to any academic institution. However in today's connected society it is the media, which has become the main source of information The role media is playing as being the main source of information is a controversial issue. It is being debated what are the media functions in a society and what are its impact on an individual. The term media is a general term which is not restricted to a particular entity but in order to understand the term "commercial media", the US provides the best platform for critically analyzing the role of media in a society. Regardless of what type of sources of media are analyzed from newspapers to network channels.
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2016-02-02T18:18:28+05:30

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Certified answers contain reliable, trustworthy information vouched for by a hand-picked team of experts. Brainly has millions of high quality answers, all of them carefully moderated by our most trusted community members, but certified answers are the finest of the finest.
Social media and social networking seems to play an imperative part of peoples lives around the world. There are some who debate whether it is improving or crippling communication skills. Sitting behind a computer communicating with cyber friends can be easy and fun but can weaken a person's verbal communication skills. I will not only focus on the negative impacts on communication because there are some positive impacts on communication through social media. I will explore how social media and networking strengthens and weakens communication. Communication is defined as the act or an instance of communicating; the imparting or exchange of information, ideas, or feelings. (Collins, 2009). Communication involves the transfer of meaning or information from one person or group to others. (Baack, 2012). It is an integral part of everyone life. "All communication areas are significant in that each area represents a system that operates within a broader system of destination management, and contributes to its overall efficiency. However, each area of communication has its own characteristics and the knowledge of these characteristics will ultimately help establish an efficient communication pattern. There can be no argument that technology has had a major impact on the world and how people communicate." (Omrcen, 2009)


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