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Large companies manipulate the market through advertisements about their products. Example their was an European company which sold milk powder. In the advertisement banners it said the feeding babies with this was more healthier for babies then mother's milk. With a great protest and strike against the product the company agreed that it wasn't true.

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Market segmentation is an integral part of a company's marketing strategy. It is the process of breaking down a larger target market into smaller, more homogeneous groups of customers that you can more efficiently market to. Both consumer-oriented and business-oriented companies should segment customers using one of several common approaches.

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