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2016-03-27T17:03:23+05:30

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The increasing popularity of social sites like Twitter, Facebook and LinkedIn, social networks has gained attention as the most viable communication choice for the bloggers, article writers and content creators.

By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large.  Social media websites are some of the most popular haunts on the Internet. They have revolutionized the way people communicate and socialize on the Web.

However, aside from seeing your friends’ new baby on Facebook, or reading about Justin Bieber’s latest brush with the law on Twitter, what are some of the real impacts that social media has had on our society?

 One of the negative effect of social media or network is it leads to addiction. Spending countless hours on the social sites can divert the focus and attention from a particular task. It lowers the motivational level of the people, especially of the teenagers and students. They mainly rely on technology and the internet instead of learning the practical knowledge and expertise of the everyday life.

Social networking sites encourage people to be more public about their personal lives. Because intimate details of our lives can be posted so easily, users are prone to bypass the filters they might normally employ when talking about their private lives. What's more, the things they post remain available indefinitely. While at one moment a photo of friends doing shots at a party may seem harmless, the image may appear less attractive in the context of an employer doing a background check. 

While most sites allow their users to control who sees the things they've posted, such limitations are often forgotten, can be difficult to control or don't work as well as advertised.

One study from HP Labs found that people were more open to peer pressure within social networks. Subjects were more likely to change their minds about "liking" certain things (one cute baby over another, for instance) if enough time had passed and they could see that the other side was even moderately popular.

From this it is clear that a coin has two sides. Be aware and stay safe !
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