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A vision statement expresses an organization's optimal goal and reason for existence, while a mission statement provides an overview of the group's plans to realize that vision by identifying the service areas, target audience, and values and goals of the organization.
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As simply as I can say it, your mission is what you do best every day, and your vision is what the future looks like because you do that mission so exceedingly well. In fact, I like to compare them to another old debate: management versus leadership.

For MISSION —– think: managing with greatness and untamed strength, improving everything daily.

For VISION —– think: leading with inspiration and courage, obsessed with future possibility, in a love affair with change.

MISSION will feed into the confidence of your organization by feeding this ever-present self-talk: “We can do this, and we are the ones ordained to do this, for we are the best at it.” Mission will churn out revolutionary ideas about the mundane, banishing mediocrity.

VISION creates that momentum of growing anticipation about the future, where change is embraced as a step closer to that very compelling picture of what’s coming next. The excitement about the future trumps any apprehension about the uncertain — change is recognized as the catalytic converter it is.

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