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(1) Adds to Costs
(2) Undermines Social Values
(3) Confuses the Buyers
(4) Encourages Sale of Inferior Products
(5) Some Advertisement is in Bad Taste
(1) Introduces a New Product in the Market
(2) Expansion of the Market
(3) Increased Sales
(4)Enhances Good-Will
(5)More Employment Opportunities
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