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What do you understand by the word brand? List two reasons why building brands is central to advertising?

NCERT Class 7th Social Science (Social and Political Life) Chapter 7- Understanding Advertising


Brand means stamping a product with a particular name or sign in order to differentiate it from other products in the market.
Two reasons why building brand is central advertising:
(i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.
(ii) It differentiates the product from the local or other competitive products in the market.
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