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This campaign was officially launched on 2 October 2014 at rajghat,  New delhi , where Prime Minister Narendra Modi  himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event.is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country.he mission was started as a tree with each of the nine personalities nominated by Narendra Modi to in turn nominate nine other people and so on. It has been carried forward since then with famous people from all walks of life joining it. According to a statement from the Rashtrapati Bhavan around 1500 people participated and the event was flagged off by President Pranab Mukherjee.
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