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     Clean India movement or Swachch Bhaarat is the program and campaign initiated by the Prime Minister Sri Narendra Modi on 2nd October, 2014. Mr. Modi himself had cleaned a road in Delhi to initiate the campaign in style.  The impressive and convincing style of Mr. Modi triggered a nation-wide activity, never seen before.

      Swachch Bharat mission has two components. The urban component is for about 4,000 towns for 5 years. Expected cost is Rs 62,000 crore. The center will assist with about Rs 15,000 crore.  This part of the mission works with the Ministry of urban development. 

    The Nirmal Bharat Abhiyaan (NBA) is restructured into Swachch Bharat mission for the rural areas. The mission works with the Ministry of Drinking Water and Sanitation.

   .  A mission called Namami Gange is expected to be set up with an initial outlay of Rs 2,000 crores, for cleaning the sacred river Ganges.

    These two components will provide individual household toilets, community and public toilets.  They will manage the municipal solid waste too.  The mission covers 1 crore households and a few lakhs of toilets. 

    The government of India is giving a lot of importance to the mission. Every Sunday we have the media showing a lot of video clips and news on the subject of swachch Bharat. The target for the completion of mission is the year 2019.

        Many celebrities have been invited by the PM to participate in the last 6 week-ends.   Most of the people have participated in this program including state and central government employees, officials and voluntary organizations.  All the boards of secondary education have been asked to participated in the program.  Modi has been quite successful in giving a lot of publicity and has kept motivation among the people so far.


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