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Swachh Bharat Abhiyan or Clean India Mission  is  campaign declared  by the Government of India, which covers 4041 statutory towns, to clean the streets,and  roads. This campaign was  launched on 2 October 2014 at Rajghat, where Prime Minister Narendra Modi after his US trip  started cleaning the road. there are many popular characters              and brand ambassadors to propagate this message  people responded to this by cleaning up their roads. media played an important role for this by spreading this campaign all over india 
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