we’re talking about the post-PC world, we’re
talking about a world where the PC is no longer the center of your digital
world, but rather just the device. We’re talking about a world where your new
device, the devices you use the most, need to be more portable, more personal,
and dramatically easier to use than any PC has ever been.” - Tim Cook, Apple
to IT consulting firm IDC, 2011 saw “shipments” of nearly 1 billion “smart connected
devices.” By 2016 the number will grow to just under 2 billion.
ISBG Horizon Study of 600 US IT and business leaders indicates that by 2014,
the average number of connected devices per knowledge worker will reach 3.3, up
from an average of 2.8 in 2012. Cisco’s findings also indicate that 3 out of 5
employees do not see the need to be in office to be productive.
to the International Telecommunication Union, “there are almost as many
mobile-cellular subscriptions as people in the world.”
These emerging trends are significantly impacting the business
today. All smart businesses are hence focused on mobile
learning, which is the future of learning. It is not just a choice but a way to be ahead of others in an ever
growing, new – age,mobile workforce.
Workforce now days is going increasingly mobile,
learning interventions need to be provided on the go, exactly when the employee
‘needs’ it. L&D has to move from the classrooms to the field to provide the
performance support the employee needs. Mobile learning technology offers the perfect
solution for the transforming work scenario.
money so to avoid losses the sales people need to access important information
whenever and wherever they are especially in sectors like Consumer Packaged
Goods & Retail; Pharma; and Banking, Financial Services & Insurance. Also,
for employees who are not in sales e.g.in the manufacturing sector, just-in-time
performance support is critical to achieve higher productivity. For instance, insurance
salesmen must know key benefits of their products, benefits over those offered by
a competitor, and any other information the doctors may demand. In operations,
employees must be able to decrease downtime and improve productivity by
installing new products faster and lowering maintenance and repair time. Mobile
Learning thus leads to a more productive, connected workplace with more effective
relationships with the customers.
Mosher and Gottfredson,
in the book Innovative Performance
Support, have put forth
a model called ‘Five Moments of Need’. This model identifies 5 phases during which
learners require instruction/
learning to perform successfully. Or simply learning.
Phases 1 and 2:
The first two phases are
the knowledge acquisition phase which involves detailed information and makes
greater demands on the learner’s attention-span.
Phases 3, 4 and 5
The next three phases
involve the reinforcement of basic knowledge and skills and is a knowledge application
phase. A lot of ‘informal’ learning happens during these phases.
The shift from phases 1
and 2 to phases 3, 4 and 5 necessitates provision of performance support since
an employee may have a low retention rate and may not be able to recall
information fed earlier.
Mobile learning therefore
steps in to provide just-in-time performance
support. Deploying simulations, animations, short learning ‘nuggets’, step-by-step guides to processes,
product updates, maintenance and repair information, customer guide
interactions and guides to regulatory and statutory compliance can help improve
performance and increase productivity.
Mobile Learning will
help employees achieve acceleration in time-to-competence, reduction in errors,
improved compliance ratios and customer experience, higher productivity, and
increased sales closures. And it will do all this, while the employees are
still on field, at the task!
to be redone