1. Moving from Organizing by product units to organizing by customer segments2. Moving from focusing on Profitable transactions to focusing on customer lifetime value3. Moving from focusing on just the financial scorecard to focusing also on the marketing scorecard4. Moving from focusing on shareholders to focusing on stakeholders5. Moving from 'Marketing does the Marketing 'to 'everyone does the marketing'6. Moving from building brands through advertising to building brands through performance7. Moving from focusing on customer acquisition to focusing on customer retention8. Moving from customer satisfaction measurement to In-depth customer satisfaction measurement and9. Moving from Over –Promise- Under- Delivery to Under- Promise- Over-Delivery
The Old Market is a neighborhood located in downtown Omaha,
Nebraska, United States, and is bordered by South 10th Street. The
neighborhood has many restaurants, art galleries and upscale shopping.