Swachh Bharat Abhiyan is a nationwide cleanliness campaign run by the government of India and initiated by the Prime Minister, Narendra Modi on 2nd of October in 2014 on 145th birthday anniversary of the Mahatma Gandhi. This campaign has been launched to fulfil the aim of cleanliness all over the India. The Prime Minister has requested the people of India to involve in the Swachh Bharat Mission and promote others to do the same for leading our country as a best and clean country of the world. This campaign was first initiated by the Narendra Modi himself by cleaning the road on the way going to launch the campaign.The campaign of Swachh Bharat is a biggest ever cleanliness drive of the India during the launch of which around 3 million government employees and students from schools and colleges were participated. On the day of launch, Prime Minister has nominated the names of nine personalities of India to initiate the campaign in their own areas and own decided dates as well as promote the campaign to common public. He also had requested to all nine personalities to invite other nine people from their own end individually to participate in this event as well as continue this chain of inviting nine people until the message reach to each and every Indian people.He also requested that every Indian should take this campaign as a challenge and try his/her best to make this campaign a successful campaign ever. The chain of nine people is like a branching of the tree. He requested common people to involve in this event and upload the video or images of cleanliness over internet on the various social media websites like Facebook, Twitter, etc so that other people may get promoted and motivated to do the same in their own area. In this way India can be a clean country.