Beti Bachao, Beti Padhao (Save girl child, educate girl child) is a Government of India
scheme that aims to generate awareness and improving the efficiency of
welfare services meant for women. The scheme was initiated with an
initial corpus of Rs 100 crore. According to census data, the child sex Ratio (0-6 years) in India
was 927 girls per 1,000 boys in 2001, which dropped drastically to 918 girls for every 1,000 boys in 2011. AT 2012 UNICEF report ranked in India 41st among 195 countries. The Government also proposed Rs 150 crore to be spent by Ministry of Home Affairs on a scheme to increase the safety of women in large cities.
Speaking on International Day of the Girl Child, Prime Minister Modi,
called for eradication of female foeticide and invited suggestions from
the citizens of India on "Beti Bachao, Beti Padhao" on the MyGov portal.
Prime Minister Modi launched the programme on January 22, 2015 from Panipat, Haryana. The hashtag #SelfieWithDaughter was promoted on social medias in June 2015, which started when the sarpanch of the village Bibipur in Haryana took a selfie with his daughter and posted on Facebook on 19 June 2015. The hashtag garnered worldwide fame.