Merchants are bussinesman who sales the commodities made by others to earn profit. RICHLY DISPLAYED means the things they have presented in the market . they had presented in a very proper manner so that things are looking very attractive .
He is not talking about normal merchants.......he is talking about that in the poem "In The Bazars Of Hyedrabad" written by sarojini naidu
The merchants are in the market of Hyderabad.They are selling their goods displayed richly.The term richly displayed means that the goods were splendidly displayed and anyone who looked at them wanted to buy them.
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