The packaging material is tetrahedron (pyramid)
shaped plastic-coated paper carton. The
innovation was introduced by a company called “Tetra Pak” owned by Ruben
Rausing and Erik Wallenberg. It was in
1970’s in Sweden and Switzerland.
the reasons for choosing it are:
1. It does an efficient packing
regarding volume space utilization. Its space utilization factor is 75%.
2. It is economical.
Glass bottles are expensive, need effort for recycling them, storage and
3. It is an environmental friendly packing material.
biodegradable thick paper. Plastic or
polythene is polluting and non biodegradable.
4. It is hygienic.
5. Strong material, so we can pack a lot of them
over each pack. Polythene sheets are not
strong for packing a number of them over one another.
6. Storage for a long duration. Milk in Polythene loses /gains heat
quicker. Thick cardboard paper sheets
are more insulating.