Novels gave a pleasure of reading in private to the readers and then discussing it with their friends and family
it took the readers to the world of the characters and then the readers could imagine them
technological improvements in printing brought down the prices of the books and innovations in marketing let to expand sales 
it also helped to critsize  the modern society

After the British introduced large scale printing presses in India, reading and writing became easier.
Because of this, India published a lot of books.
People became interested in reading.
Some people even took up writing.
Through these, Novels became Popular in India.