It was started by our honourable prime minister narender modi. its motive is to clean india. modi has launched many campaigns on it. awareness is very important to clean india so he is awaring people. our leaders like mahatma gandhi dreamt of a clean india. their dream would be fulfilled by modi. awareness in schools is also being going. children are encouraged to clean their surroundings. so that if one student started this they will clean their surroundings so their are many students who will clean so our india would become a clean and beautiful country. tourism would like to come