APPLE-apple's mission is to lead the industry in innovative  and award-winning product.The company's constant research for innovative products has paid  off with iphone .Now lets take a flashback to 90's,it was steve jobs who started it and invented took time and brought all factors of production together and finally it was ready.By 2007 ,apple had a comprehensive range of products -but no mobile phones ,yet the world marketing for these was huge and still growing.Once the iphone was successfully invented and produced with range of advanced features,clear marketing objectives were set it:

2%market share in USA and UK in first year after launch (445,000)
10% market share in second year after launch 
50%market share three year after launch