To understand the difference between wholesalers n the retailer first understand this process...
When a good is manufactured it goes to wholesalers in very less price then wholesalers sell it to retailers in less price but in bulk.... Then retailer sell that to the consumers. this is the difference
Wholesaler denotes a type of middlemen between the producers and retailers. They generally sell goods and commodities to the retailers, industrial consumers and professional users wheras Retailer denotes the last linkage in the channel of distribution between the producers and the consumers. The establishment engaged in selling goods for personal consumption is known as retail trade