Jute is known as the golden fibre because because it have golden color like appearance. and more reason is that it is a cash crop and can bring money.
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1)jute is also known as golden fiber because of its color (mainly). 
2)It is a cash crop and can be very profitable for the economy as its export can bring in a lot of money into the economy.
3)It is the second most important natural fiber after cotton and now at present its demand has risen in India and also all around the world.

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