A network of things creates an incredible information ecosystem that connects the online and physical world through a series of transactions. In a world where data becomes a natural bi-product of these exchanges, developers, businesses, and users alike are faced with the reality that data isn’t only big, its volume and benefits are also overwhelming.Did you know that the world creates 2.5 quintillion bytes of new data every day? According to IBM, 90% of the data in the world today has been created in the last two years alone.Considering the relationship between the Internet, data, and devices, I can’t help but think about Marshall McLuhan’s ominous words, “The more data banks record about each one of us, the less we exist.”With the Internet of Things, that data takes residence in the cloud with various devices and apps siphoning and funneling information in and out, requiring an incredible amount of vision and architecture to organize, analyze, and present it in a way that makes sense while also offering insight and utility. Instead of eclipsing our individuality, I believe the future may reveal the exact opposite. There’s a sense of empowerment and personalization that emerges and, along the way, we subconsciously and consciously begin to crave it. We become insatiable in our pursuit of personalized feedback and it may, in fact, define us.