Today's technology is more powerful and far greater than in the years past. New forms of media have opened the door to numerous areas of communication. "Networks and independents spawned satellite link-ups, cable television, telephone marketing, computer networks, video players and home shopping clubs. More extensive than our endless ribbon of rails, roadways or skyways, our media networks could reach out and touch anyone” (Rushkoff 170). There are an abundant amount of forms of communication today than there were years ago. In reaching new areas of the world and new issues that weren't reached before government is now affected by media. Public opinion and media work hand in hand; one part functioning as long as the other functions simultaneously. The media relays public opinion to the nation and government officials while public opinion gives media stories to research and report on. Media also have definite effects on voting turnout throughout the nation. If the people don't like what the political parties are building their platforms on, reported by the media, then they are going to cast votes for them.
The government is definitely influenced by the people. There are many ways that public opinion affects the government. "For any democrat who believes in government 'of the people, by the people, and for the people,' the apparent power of public opinion should provoke few fears.