Life in a modern community is far more controlled by fashion than many people realize; fashion is big business, invented by original designers and controlled and promoted by business magnates for profit. Moreover, it affects not only clothing, but almost every aspect of daily life from the kind of house we live in, to the kind of book we read. And what is this mysterious thing called 'fashion' ? The best definition is that it is the material expression of a new trend of thought -- the outward expression of a new idea, and new ideas are the life blood of business, if they 'catch on' !