Because the rural areas are undeveloped and for developing the banks and the societies have to cooperate for this.
Even in order to improve economical condition of india by giving cheap loans to the people and they can build their houses and live.
Rural areas will have some growing effects.
By taking loans from the banks they can even start some small jobs.
The cooperative companies will help to spred banks all over thr rural area.
People can even do agriculturing where the societies will help them.
And in the future rural area can be like cities which will show a vast developement