Packer was the first person to earn money out of cricket through telecasting
it in TV which created interest in people to watch cricket. Packer.Until Packer's death PBL owned the Nine television network, and Australian Consolidated Press
which produces many of Australia's top-selling magazines. He was
involved in a number of other gambling and tourism ventures, notably Crown Casino in Melbourne.
As per above mentioned history of Packer ,it's clear that through cricket telecast so much revenue generate through advertisement.