Importance of social media in our life made changes of everything increasing rapidly since the introduction of media. Media – films, television shows, magazines, and more recently, the Internet (i.e. self-written blogs and popular websites) are the main sources of lifestyle influence around the world. Lifestyle changes include how people eat, dress, and communicate.Celebrity endorsements are prevalent. Lifestyle trends have always been influenced by the rich and famous, whether they are spotted at leisure or in a paid advertisement. At the dawn of the media age, the newspaper, popular magazines likeLife, and TV allowed the general public glimpse lifestyles that before were only available to the imagination. After its creation, the Internet became arguably the most powerful medium for spotting and influencing trends, not just by celebrities but by the average person. The computer era has changed the way humans obtain our news, perspectives and communication. Magazines are still popular, but advertisers now often supply a web address where consumers can visit for more information than a print ad can provide. The average American household has two personal computers, making the Internet easily accessible. Anyone can create a blog, an online journal, personal or commercial, which might detail someone's experience in a new restaurant, a purchased item of clothing or knickknack, or a review to a film. With the advent of the Android phone and its relative ease of uploading photos to social media sites such as Facebook, one can get an idea of how quickly an idea, pub review, or coveted object can be shared. Advertisers have always been privy to the strength ofword-of-mouth and have tapped into social mediums, including Facebook, Twitter, andTumblr to make their wares known. Douglas Kellner writes, "Radio, television, film, and the other products of media culture provide materials out of which we forge our very identities; our sense of selfhood; our notion of what it means to be male or female; our sense of class, of ethnicity and race, of nationality, of sexuality; and of "us" and "them.""[1]
1. Increased Brand Recognition.Every opportunity you have tosyndicate your contentand increase your visibility is valuable. Your social media networks are justnew channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it ina newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on 2. Improved brand loyalty.According to areport published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic andopen social media plan could prove influential in morphing consumers into being brand loyal.” Anotherstudy published by Convince&Convertfound that 53% of Americans who follow brands in social are more loyal to those brands.