A balanced personality—one in which our personality traits are of average intensity (i.e., normal) needs work and is not easily achieved. It is a life-long process, meaning that we can continue tuning our personality throughout our lives. We all suffer from psychological weaknesses, to a greater or lesser extent, that often emerge from imbalances in the intensities of our personality traits. In everyday life, these imbalances usually produce feelings of frustration and emotional dissatisfaction, making it challenging to establish and maintain healthy personal relationships.

Some of the most common personality traits manifested by family business leaders are presented in the table below. In this table we can see the balanced and unbalanced manifestation of each of the traits.

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