The rebellion in young people is not a crime. On the contrary: it is the fire of the soul that refuses to conform, that is dissatisfied with the status quo, that cries out that it wants to change the world and is frustrated with not knowing how. -- The Rebbe

In the 1950's, the Rebbe recognized that there was a prevailing ignorance among young people in many parts of this country. He established the Lubavitch Youth Organization, with chapters around the world, encouraging his students to share spiritual literature and other tools of education with the youth of other communities. In 1961, President John F. Kennedy initiated the Peace Corps, calling on young American men and women to go and help educate and develop underprivileged countries. The President was convinced there would be hundreds of volunteers; there were, of course, far more. The call of the President echoed the call of the Rebbe: that young people should recognize what a powerful fire is burning within themselves, and should be encouraged to use that fire for the good.