Beti Bachao, Beti Padhao (Hindi: बेटी बचाओ, बेटी पढ़ाओ, Save girl child, educate girl child) is a Government of Indiascheme that aims to generate awareness and improving the efficiency of welfare services meant for women. The scheme was initiated with an initial corpus of ₹100 crore (US$15 million).
According to census data, the child sex Ratio (0-6 years) in India was 927 girls per 1,000 boys in 2001, which dropped drastically to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report has ranked India 41st among 195 countries.
The Beti Bachao, Beti Padhao (BBBP) Scheme has been introduced in October, 2014 to address the issue declining Child Sex Ratio (CSR). This is being implemented through a national campaign and focussed multi sectoral action in 100 selected districts low in CSR, covering all States and UTs. This is a joint initiative of Ministry of Women and Child Development, Ministry of Health and Family Welfare and Ministry of Human Resource Development.
Speaking on the occasion ofInternational Day of the Girl Child, Prime Minister Modi, called for the eradication of female foeticide and invited suggestions from the citizens of India on "Beti Bachao, Beti Padhao" on theMyGov.in portal.
Prime Minister Modi launched the programme on 22 January 2015 fromPanipat, Haryana.
The hashtag #SelfieWithDaughter was promoted on social media in June 2015, which started when the sarpanch of the village Bibipur in Haryana took a selfiewith his daughter and posted on Facebook on 19 June 2015. The hashtag garnered worldwide fame.