Answers

2016-04-30T17:08:17+05:30
Brand means stamping a product with a particular name or sign in order to differentiate it from other products in the market.
Two reasons why building brand is central advertising:
(i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.
(ii) It differentiates the product from the local or other competitive products in the market.
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