Media would cover hot news like sports news political news. But they fail to cover village issues. And other important issues which they think as not so important.
Such news doesn't go and reach people because of the media's carelessness.

The first instance which came to my mind was when saritha was caught in solar  case in kerala the media was very much interested in covering her who is an insult to our country but the person who made our country proud and gave us one more reason to say PROUD TO BE AN INDIAN ,the Nobel Prize winner Kailash Sathyarthi who saved almost 10000 people was never known untill he won the nobel prize and the media never gave the name or any actions of him. Only after he won the nobel prize even they came to know about him.