Swachh Bharat Abhiyan was launched by PM Narendera Modi on 2 Oct 2014, Gandhi Jayanti. On this day, Modi addressed the citizens of India in a public gathering held at Rajpath, India and asked everyone to join this campaign.Later on this day, Modi himself swept a pavement at Valmiki Basti, a colony of sanitation workers, near Rajpath.On 2 October, Anil Ambani, Indian industrialist and a participant in this event, told in a statement :- I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the "Swachh Bharat Abhiyan". . . I dedicate myself to this movement and will invite nine other leading Indians to join me in the "Clean India" campaign. . .Indian President Parnab Mukherjee asked every Indian to spend 100 hours annually in this drive. This campaign is supported by the Ina,BSF, IAf and India.