The high value attached to the cleanliness is expressed to the proverb which says that
CLEANLINESS IS NEXT TO GODLINESS.
Indeed in some religion cleanliness is regarded as a part of Godliness and is prescribed as religious day.
When water is scare and not to br obtained near the doors the poor cannot afford the time necessary to get it from A distance and remain dirty to a great danger not only themselves but also the richer neighbours.
So y cant we keep ou India clean if our prime minister of india can clean the india then y cant us? So we should keeep our india clean as a gold.