Its nothing it is started by our pm Narendra modi on the birth anniversry of mahatma gandhi to make india clean till 2019
Weilding the broom on thursday oct 2 prime minister narendra modi launched the country's biggest ever cleanliness drive that is expected to cost rupees 60,000 crore asserting that the swach baharat abhiyan is beyond  politics and inspired by patriotsiom.Administraiting a pledge to people to make india clean he said that this task is not responsibility of only safai karamcharies or the government but the 125 crore indians.he said that if the surrounding are clean the people will remain healthy and such lossess can be mimised.