movement or Swachch Bhaarat is the program and campaign initiated by
the Prime Minister Sri Narendra Modi on 2nd October, 2014. Mr. Modi himself had
cleaned a road in Delhi to initiate the campaign in style. The impressive
and convincing style of Mr. Modi triggered a nation-wide activity, never seen
Swachch Bharat mission has two components. The urban
component is for about 4,000 towns for 5 years. Expected cost is Rs 62,000
crore. The center will assist with about Rs 15,000 crore. This part of
the mission works with the Ministry of urban development.
The Nirmal Bharat Abhiyaan (NBA) is restructured into Swachch
Bharat mission for the rural areas. The mission works with the Ministry of
Drinking Water and Sanitation.
. A mission called Namami Gange is expected to be set
up with an initial outlay of Rs 2,000 crores, for cleaning the sacred river
These two components will provide individual household
toilets, community and public toilets. They will manage the municipal
solid waste too. The mission covers 1 crore households and a few lakhs of
The government of India is giving a lot of importance to the
mission. Every Sunday we have the media showing a lot of video clips and news
on the subject of swachch Bharat. The target for the completion of mission is
the year 2019.
Many celebrities have been invited by the PM
to participate in the last 6 week-ends. Most of the people have
participated in this program including state and central government employees,
officials and voluntary organizations. All the boards of
secondary education have been asked to participated in the program. Modi
has been quite successful in giving a lot of publicity and has kept motivation
among the people so far.