Swachh bharat or swachh bharat abhiyan was launched by our prime minister Narendra Modi . In october 2 (gandhi's birthday) Narendra Modi himself weilded the broomstick and cleaned the roads. His aim was to keep our country INDIA clean and tidy. Many popular celebrities helped to clean the nation. The campaign is india's biggest ever cleanliness drive over 3 million schools government colleges and government employees participated in this.