There parents are quite cautious for them, they might be thinking that allowing their children to go out alone is not safe as well as if they will allow them once they will ask for it again & again and their most of the time would be wasted in cinema hall.They can persuade them ensuring that they would come home on time and would study more and more. 
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Parents would scold the child not to go to cinema by saying to study this time, watching movies with friends is not good, money would be wasted.
that friend would persuade them by saying that it's his birthday and he is giving a treat.