I think it is an opportunity to change our India to a clean india. .The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this eventia to a clean and swachh India. In order to bring out behaviour change, extensive awareness generation initiatives would need to be undertaken with regards to the negative healthcare issues related to open defecation. Different stakeholders would need to be part of the behaviour change campaign including students, teachers, principal, parents and panchayat. Different mediums can be used for creating awareness like comics, wall painting, audiovisual tools, street play among others. its a challenge for indian government to do it.