No, it is not a pretense but it is an awareness to people to keep their place of work,street or whatever it might be clean.
it is left on people to keep their area clean
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No, Swacch Bharat is not only a pretense.Our current P.M Mr.Narendra Modi has started this program in which he tells that its the responsibility of each and every Indian to keep our nation clean and at a high rank of sanitation.

Hope i helped u:)